The right fit depending on your needs
Whether you need a marketing leader or someone to drive AI enablement, there's a path into working together.​
Marketing that isn't driving growth
You need a marketing leader on your team. I set the strategy, lead the execution and align marketing with the rest of the business. Available for ongoing fractional head of marketing engagements, interim roles, or scoped projects.
Fractional Marketing →
AI adoption that isn't sticking
Many companies struggle to scale AI and have difficulty moving beyond experiments and pilots. I take a human-centred approach – building your team's confidence and capability through training, change management and workflow integration.
AI Enablement →
I have experience across industries in B2C and B2B, with specialization in insurance and insurtech. Learn more about my insurance offering.
Why work with me
Here's what you get when we work together:
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I work fast, get deeply engaged and operate as a true extension of the team – a builder focused on delivering results.
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I’ve built AI into how I work and I help your team gain the confidence and knowledge to use it – through training, governance and workflow design that makes adoption stick.
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My experience spans marketing, product, IT and sales – which means I can build alignment across the business, not just within the marketing function.
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I blend enterprise experience and proven frameworks with startup agility – delivering scrappy experimentation and focused execution without big-agency budgets.
Leading with AI-driven marketing
AI is transforming marketing, creating new opportunities for efficiency, smarter decisions and growth. I help businesses harness these capabilities to increase efficiency, accelerate execution and stay ahead of the curve, experimenting while maintaining a disciplined, results-driven approach to marketing.
I'm focused on staying at the forefront of marketing and AI. Recent educational investments I've made include:
Applied AI for marketing, strategy and business innovation.
​MBA-level strategic marketing fundamentals and brand building.
Practical growth marketing strategies.