Meet Eric
I help scaling and mid-market companies build marketing that drives meaningful growth and I help make AI part of how teams work. Over the past 20+ years I've guided brands and workforces through various shifts, from the first waves of digital, to social media and mobile, and now AI.
I create marketing strategies grounded in insights and research, and then lead the work to bring them to life – executing through impactful campaigns across the funnel that expand brand reach and generate demand, scale product adoption and drive revenue growth.
I also work with companies and teams to accelerate AI adoption across every business function – focusing on training, change management and proven playbooks, with a human-centred approach that builds confidence and sets people up for success. My approach is backed by formal AI practitioner education and hands-on experience.
I work with founders and senior leaders on a fractional or project basis.
My values
I strive to partner with companies that foster diverse, healthy cultures and make a positive impact on society. Those values shape how I work – and who I work with.
It's incredibly rewarding to contribute to amazing teams and cultures that have a strong sense of collaboration, and are energized to meet common goals. If this sounds like your company, we’ll probably get along well.
Beyond the work
I'm a proud Canadian, husband and dad. I'm based in Toronto and am from Vancouver originally – I consider myself to be a west coaster at heart!
Some of my best inspiration and ideas come when I'm playing outside. I'm an avid skier and runner, and have completed five marathons. I also regularly compete in trail races.
Speaking and events
I love sharing insights on marketing strategy, customer experience, digital transformation and AI.
I’ve spoken at events including:
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Digital Customer Experience Strategies Summit
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Mobile Growth
Sample topics:
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Thinking Like a Startup to Catalyze CX Innovation
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Introducing Agile and Lean Methodologies at an Enterprise
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Cultivating the Voice-of-the-Customer to Drive Product Adoption
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Reimagining Marketing Workflows with AI
I would love to connect if you’re looking for a speaker, panelist or podcast guest.
